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Brand & Logo Design, Web Design, Web-Shop, Pitchdeck & Flyer

Transforming Spaces Association

The Transforming Spaces Association enhances mental health by installing large-scale nature photography in public and private spaces, such as hospitals, workplaces, and schools.

These installations aim to create peaceful, healing environments that promote well-being.

Still of the Transforming Spaces Association website: a sand coloured canyon panorama with the name Transforming Spaces Association on a thin rule, the line The Healing Power of Nature, a Donate button and a menu icon.
Year
2024
Project Type
Web DesignUX & UI DesignBrand GuidelinesBranding
Duration
3 Months
Skills
Project ManagementVisual Identity DesignDesign LibraryInformation ArchitectureUsability TestingUser Interface Design
My Role
UI & UX DesignWeb DevelopmentBranding DesignGraphic Design
Client
Armin Grässl

Short read

My Role

For the Transforming Spaces Association (TSA), I was responsible for creating their entire brand framework. My role included UI and UX design, web development, branding, and graphic design.

Target audience

Our target audience includes philanthropists, corporations, and organizations that value impactful initiatives promoting mental health, conservation, and community well-being. By investing in TSA, they contribute to creating healing environments and preserving natural landscapes, aligning with their social responsibility goals while leaving a meaningful legacy.

The full process

The Transforming Spaces Association enhances mental health by installing large-scale nature photography in public and private spaces, such as hospitals, workplaces, and schools. These installations aim to create peaceful, healing environments that promote well-being. Additionally, the association supports conservation efforts to preserve natural landscapes.

My Role

  • UI & UX Design
  • Web Development
  • Branding Design
  • Graphic Design

For the Transforming Spaces Association (TSA), I was responsible for creating their entire brand framework. My role included UI and UX design, web development, branding, and graphic design. I developed a cohesive visual identity, designed a user-friendly website, and established brand guidelines to ensure consistency. Through information architecture and usability testing, I ensured an engaging and intuitive digital experience that effectively communicates TSA’s mission of promoting mental health and conservation through nature-inspired installations.

Main Challenge

The main challenge for TSA was crafting a digital and visual identity that effectively communicates their mission of enhancing mental health and promoting conservation through nature-inspired designs. Balancing aesthetic appeal with functionality, the project required creating a cohesive brand framework, intuitive user interfaces, and a user-friendly website that resonates with diverse audiences across public and private sectors.

Target audience

Our target audience includes philanthropists, corporations, and organizations that value impactful initiatives promoting mental health, conservation, and community well-being. By investing in TSA, they contribute to creating healing environments and preserving natural landscapes, aligning with their social responsibility goals while leaving a meaningful legacy. This project offers a unique opportunity to make a difference, blending art, nature, and innovation to enhance lives and inspire communities.

Notes

The left column of the sheet. It reads estitics, minimal, modern, glass morphsum, gradient, white, green emerald, make pictures pop, wide full screen. Under it three check boxes: Icon Logo with three small outlined shapes and the letters TSA and tsa, small Logo with Transforming Spaces and Transforming Spaces Association, and full Logo with Transforming Spaces Association on a line and The healing Power of Nature under it.
Notes, Paper

Her sheet of notes, left column. File: LOGO/IMG_3403.heic.

Purpose of the Transforming Spaces Association

The purpose of the Transforming Spaces Association is to enhance well-being and support mental health by integrating large-scale nature photography into public and private spaces. These installations aim to create calming and restorative environments in locations such as hospitals, wellness centres, workplaces, and educational institutions. By donating these works, the association seeks to transform everyday spaces into serene and healing environments, fostering a sense of peace and connection to nature.

Beyond its focus on creating tranquil spaces, the association actively promotes the conservation and preservation of natural landscapes, recognising their essential value to human health and the planet’s ecological balance. Through its initiatives, the Transforming Spaces Association aspires to bridge the gap between art, nature, and human well-being, encouraging a deeper appreciation for the natural world while positively influencing spaces of care, learning, and productivity.

Client text, word for word. File: texts/Purpose of the Transforming Spaces Association.docx. The same text stands on trspa.org/about.

Vision for a sales Flyer

VersionStyleTarget AudienceTypical Use
1. Clear & ProfessionalFactual, confident, architecturalArchitects, institutions, companiesFlyers, brochures, business mailings
2. Emotional & PersonalAuthentic, heartfelt, humanHospitals, clinics, care homes, sponsorsFundraising letters, project proposals, presentations
3. Poetic & InspiringAesthetic, artistic, sensoryCollectors, designers, hotel owners, private clientsE-shop, gallery texts, lifestyle flyers

Core message: Bringing the restorative power of nature into built environments for measurable well-being.

Client text, word for word: the table Summary for Use and the core message of Version 1. File: - Flyers - Buissness cards/Vision for a sales Flyer....(English).docx. The flyer made from Version 1 is in the Branding section above.

Catalogue

The client’s catalogue, from the project folder. Manuel Linder Dossier/Armin Grässl English Catalog.pdf, pages 1, 3, 27 and 34 of 36.

Cover of the catalogue: the words Transforming Spaces, Large Scale Photography by Armin Grässl in grey on a pale, misty forest photograph.
Client Catalogue, Cover
A catalogue page with two wide panoramas, one above the other: a waterfall falling through green forest under a cloudy sky, and the same falls from further away with a broken tree trunk.
Client Catalogue, Colour
A catalogue page from the part called Monochrom: a misty forest tinted magenta above a palm lined lake tinted green.
Client Catalogue, Monochrom
A catalogue page from the part called Visual: a black silhouette of a standing person beside a misty forest panorama, twice, with dimension lines marked 300cm by 900cm and 300cm by 600cm.
Client Catalogue, Visual

Brand & Logo Design

The right part of the sheet: pencil sketches for the icon. Trees with round crowns, a letter A under a tree crown, leaves, drops, a pine cone and a twig, the letters tsa, and many versions of a monogram made of a slanted stroke, an upright and a half round. Small notes read Signal Logo, Japanese culture, water, tree and a with tree.
Logo Sketches, Paper

Pitchdeck, 1V to 6V

Quiet Beauty, Peaceful Beauty
An early deck page: the mountain mirrored in a lake fills the page, the words Quiet Beauty stand centred near the top in a plain sans serif and the line Where nature and photography unite to heal and inspire is centred in the lower half.
Pitchdeck, First file
The same page in the file named 1V: Quiet Beauty stands at the top right, the first word in serif italics, and the line has moved to the bottom right in small type.
Pitchdeck, 1V
The same page in the file named 2V: the words now read Peaceful Beauty and the line ends with to sooth and inspire.
Pitchdeck, 2V
The same page in the final A4 deck: Peaceful Beauty at the top right, the line at the bottom right and the round icon at the bottom left.
Pitchdeck, Final, A4
We believe in gifting serenity
An early deck page on black: a forest photograph on the left half and the words We believe in gifting serenity in bold sans serif on the right.
Pitchdeck, First file
The same page in the file named 1V: the forest photograph fills the page and the line We believe in gifting serenity stands at the bottom left in serif italics.
Pitchdeck, 1V
The same page in the file named 2V, with the small wordmark added at the bottom right.
Pitchdeck, 2V
The same page in the final A4 deck: a photograph of a wide waterfall in green forest, the line at the bottom left and the round icon at the bottom right.
Pitchdeck, Final, A4
The Healing Power of Photography
An early deck page on black: the heading The Healing Power of Photography centred, a bold text on the left with a source and a link under it, and a glowing brain on the right with a small typed note laid over it.
Pitchdeck, First file
The same page in the file named 2V: a dark green ground, the heading at the top left with the last word in serif italics, smaller text and the glowing brain at the bottom right.
Pitchdeck, 2V
The same page in the file named 6V, with a bright blue frame around it and red and orange bars laid over the heading. The brain is a new picture in many colours, and the logo stands at the bottom right.
Pitchdeck, 6V
The same page in the final A4 deck: the heading, the text, the brain in many colours, the source in a small outlined pill at the bottom left and the logo at the bottom right.
Pitchdeck, Final, A4
Life size Model, Large Scale Nature Photography
A deck page on dark green in the file named 2V with the heading Llife size Model: a white silhouette of a standing person beside a misty forest panorama, with dimension lines marked 300cm and 900cm.
Pitchdeck, 2V
The same page in the file named 6V with the heading Life size Model, a bright blue frame around it and an orange bar under the heading. The logo stands at the top right.
Pitchdeck, 6V
The same page in the final A4 deck with the heading Large Scale Nature Photography, the second line in serif italics, a QR code and the logo at the top right.
Pitchdeck, Final, A4
First file
Typefaces in the PDF: Poppins, Open Sans Condensed, IBM Plex Sans, IBM Plex Mono. 9 pages.
2V
Typefaces in the PDF: Sequel Sans, Cormorant Garamond Light Italic, MADE Avenue. 17 pages.
6V
10 pages.
Final, A4
Typefaces in the German PDF: Sequel Sans, Cormorant Garamond Light Italic. 11 pages, in English and in German.

Flyer

The inside of a second flyer, four panels side by side: Transforming Spaces with the line Nature That Transforms Interiors on a sunlit forest, Nature Photography on a misty forest, Spaces on a green beech forest, and Take the outside, Inside on the violet tinted stream between rocks.
Flyer, Second Version, Inside
The writing side of a card: white, with the monogram in a rounded square at the top right and five thin lines for an address at the bottom right.
Flyer Card, Writing Side

Large Scale Nature Photography

A wall sized photograph of a stream between large rocks, tinted violet, standing as a lit panel on the concrete floor of a hall with a timber roof. Windows and a second panel are behind it.
Installation, Exhibition in Gstaad
A lit panorama of a mountain lake under a blue sky filling a concrete wall from floor to ceiling beside a glass balustrade.
Installation, Exhibition in Gstaad
A lit photograph of a waterfall running over rocks between ferns, filling the wall between two concrete pillars.
Installation, Exhibition in Gstaad
A lit photograph of a wide waterfall in green forest filling the wall under a concrete gallery.
Installation, Exhibition in Gstaad
Two wall sized forest photographs standing in a large hall with a timber roof. A model aeroplane hangs from the ceiling between them and doors at the far end look small beside the panels.
Installation, Exhibition in Gstaad

Photographs from the client’s folder for the website. images/For Trspa Website/Ehibition in gstaad.

A panel of the website on a near black ground with the heading Large-scale nature Photography. Beside a short text a white silhouette of a standing person is drawn next to a forest panorama, with dimension lines marked 300cm and 900cm.
Website, Home, Large-scale nature Photography
The same page in the final A4 deck with the heading Large Scale Nature Photography, the second line in serif italics, a QR code and the logo at the top right.
Pitchdeck, Large Scale Nature Photography

Web Design

A design frame of the home page, upper part. A sand coloured canyon panorama with the words Transforming Spaces on a rule and a signature mark, then a dark green ground with three tinted photographs around the words Peaceful Beauty, then a white card with the line We believe in gifting serenity.
Website, Home, Design Frame
A design frame of the home page, middle part, on dark green: an outlined panel with the heading The Healing Power of Photography and a brain in many colours, a white card that reads Cause over a photograph of a river in green forest, and three upright forest photographs in a row.
Website, Home, Design Frame
A design frame of the Gallery page on dark green: the heading Gallery, a Scale button, a switch between Photos and Videos and eight panoramas in two columns, each with two small tags and a title under it.
Website, Gallery, Design Frame
The top of the About page of the website: the heading About on dark green above a wide photograph of a misty pine forest, with a small row of section links over the picture.
Website, About, trspa.org
A panel of the home page on dark green with a thin outline: the heading The Healing Power of Photography, a short text, a pill shaped button that reads Scientific reference (2021) and a brain in many colours.
Website, Home, trspa.org
An outlined panel of the About page on dark green with the heading Purpose of the tsa and two paragraphs of small text.
Website, About, trspa.org
The Gallery page of the website on dark green: a grid of two columns of panoramic nature photographs, each with its title under it.
Website, Gallery, trspa.org

Visit website, trspa.org (opens in a new tab)

Black and white photo of an open laptop standing on a rounded chrome side table in front of a white sofa. Its dark screen shows the Transforming Spaces Association website with three nature photographs and the line We believe in gifting serenity.
Visit websitetrspa.org