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Brand identity, website

Rebels

The Rebels visual identity combines tactical minimalism, cinematic product design, and modular digital systems.

Brand guidelines, page 5

Still of the Rebels website: the Rebels wordmark and an orange Contact button above the headline We are building the AI infrastructure of Europe, over a dark photograph of a hall under construction.
Studio
Nemu & Co.
Year
2026
Brand guidelines
57 pages
Typefaces
NudicaNudica Mono
Role
AI researchbrand buildingtraining AI models

Short read

Website

The Rebels gradient system combines restrained warmth with grounded neutral tones to create depth, atmosphere, and strong visual recognition across interfaces, branding, and motion applications.

Brand guidelines, page 33

rebels.tech (opens in a new tab)

The footer of the Rebels website on an ivory ground with a fine grid: a contact address, the links Home, Contact, Terms of Service, Privacy Policy and Disclaimer, a theme switch, the large logo with violet arrow marks, a copyright line, and at the bottom the line Designed by Kaitlynn A. Hawranke above the Nemu and Co. mark.
Footer, Website, rebels.tech, 11 October 2026
Line illustration on violet: nine round line drawn faces joined by winding paths with small nodes.
Community, Page illustration, Website
Line illustration on orange: a winding path from a cross to a flag, passing a group of people, a speech bubble, a rocket and a rising chart.
Journey, Page illustration, Website
Illustration on violet: a folder with the diamond mark, surrounded by small tiles for video, image, chart, microphone, camera and document.
Media kit, Page illustration, Website

The full process

The Rebels logo twice, once white on a black panel and once black on an ivory panel: the lower case word rebels between two diamond shaped arrow marks that point outwards. A small line below gives the smallest logo size, 136 by 35 pixels.
Logo, Brand guidelines, Page 8
Ten versions of the logo in two columns on black, ivory, pale blue, pale lilac and violet panels, with the arrow marks in black, white or violet.
Logo colour and matching, Brand guidelines, Page 10
The logo with its construction: thin guide lines around the word rebels and grey copies of the arrow mark above and below each end to mark the clear space.
Logo safe area, Brand guidelines, Page 11
The stacked logo on a black and on an ivory panel: a mark of four diamonds set as two interlocked arrows above the small word rebels.
Large logo, Brand guidelines, Page 12
The small diamond mark beside the word rebels, white on black above and black on ivory below.
Text and small icon, Brand guidelines, Page 14
Four tiles in ivory and black: the logo with the word in two of them, the diamond mark alone in the other two.
Monochromatic version, Brand guidelines, Page 41
Six wrong uses of the logo on ivory tiles, each with a red note: do not distort, do not change colour, do not outline, do not change size, do not reduce opacity, do not use a gradient.
Incorrect use, Brand guidelines, Page 43
The app icon as a folded, three dimensional version of the diamond mark with violet sides, on a black and on an ivory rounded square, and four small versions below.
Icons, Brand guidelines, Page 19
Fourteen logo files as tiles, dark versions on ivory and light versions on black: the folded three dimensional diamond mark in four versions, the flat diamond mark, the stacked logo with the word rebels under the mark, the word rebels between two arrow marks, the small mark beside the word, and the word alone.
All logos, 14 files, Brand guidelines
Fifteen favicons at 64 pixels in three rows: the folded diamond mark and the flat diamond mark on pale blue, ivory, black, orange, green and gradient rounded squares, and two without a ground.
All favicons, 15 files, 64 px
Eight square touch icons: the flat diamond mark in white on a black and on an orange to black ground, and the folded diamond mark on pale blue, ivory, orange and violet grounds.
All touch icons, 8 files
A close view of a browser tab: three window buttons, then a violet favicon with the folded diamond mark beside the name Rebels.
Favicon, Brand guidelines, Page 22
Seventeen colour tiles with name, CMYK, hex and RGB values, among them Lavender Signal 9958FF, Ivory Dust F6F5E9, Glacier Mist Blue CBEEF3, Verdant Alloy 638E7C, Deep Moss 24352C, Ember Signal F28749, Burnt Clay D95E33, Oxide Red 8C3926 and Void Black 0D0D0D.
Full colour palette, Brand guidelines, Page 26
Fourteen horizontal bars, one per colour, each stepping from 100 percent down to 20 percent in five steps.
Shades, Brand guidelines, Page 27
Nine gradient tiles with names such as Glacier Mist, Violet Oracle, Thermal Drift, Ember Signal, Oxide Atmosphere and Verdant Alloy, each listing its two corner colours.
Gradients, Brand guidelines, Page 33
Two shapes on white: a large X of two crossed green bars and a heart built from orange squares.
Gradient shapes, Brand guidelines, Page 35
Eight rows of black diamond marks on ivory, set edge to edge as a repeating pattern.
Pattern, Brand guidelines, Page 47
A diagonal stair of white squares rising from lower left to upper right across a pale green gradient.
Pattern design, Brand guidelines, Page 48
One white arrow shape of the logo, very large, cut by the right edge of an orange field.
Large pattern, Brand guidelines, Page 50
Six mockups on dark grounds: a hanging poster with an orange pixel heart above a green X and the words Dream. Build. Rebel., a laptop and a phone with the same motif on a web page, a lanyard badge, a black tote bag and a large black cube with the logo and the words Innovation. Technology. Community.
Applications, Brand guidelines, Page 53

A small dark figure seen from behind stands on a rise before a large four pointed star in a grainy orange glow on black.
Illustration, Style study, Screen
An open hand in grainy grey reaches up under the black diamond mark, which floats in a teal and orange haze with thin orbit lines.
Illustration, Style study, Screen
A figure in a hooded jacket seen from behind stands in sketched grass before a white four pointed star in a grainy violet cloud.
Illustration, Style study, Screen
Eight rounded gradient frames in two rows: violet, red to violet, orange, dark orange, pale green, orange to pale blue, pale blue to violet, dark green.
Gradient frames, Website, Export
Gradient animation, Website, Silent loop

rebels.tech (opens in a new tab)

The Contact section of the Rebels website: a large rounded panel filled with a gradient that runs from orange through teal and blue to violet. On it the headline Get in touch with three lines of text, and a dark form card titled Join the Rebellion with fields for first name, last name, email, phone, LinkedIn and message, and a white Send message button.
Contact section, Website, rebels.tech, 11 October 2026
The footer of the Rebels website on an ivory ground with a fine grid: a contact address, the links Home, Contact, Terms of Service, Privacy Policy and Disclaimer, a theme switch, the large logo with violet arrow marks, a copyright line, and at the bottom the line Designed by Kaitlynn A. Hawranke above the Nemu and Co. mark.
Footer, Website, rebels.tech, 11 October 2026
The Rebels logo in white on a black ground crossed by a soft diagonal band of orange and blue light.
Social preview, Website, Link card
Line illustration on violet: nine round line drawn faces joined by winding paths with small nodes.
Community, Page illustration, Website
Line illustration on orange: a winding path from a cross to a flag, passing a group of people, a speech bubble, a rocket and a rising chart.
Journey, Page illustration, Website
Line illustration on green: four small portrait tiles joined by dashed lines to a cube drawn in dashes with one more figure inside.
Careers, Page illustration, Website
Illustration on violet: a folder with the diamond mark, surrounded by small tiles for video, image, chart, microphone, camera and document.
Media kit, Page illustration, Website
Illustration on orange: a stack of newspaper pages surrounded by small tiles for video, image, chart, microphone, camera and document.
News, Page illustration, Website
Illustration on light blue: a sheet with text and a picture beside a pen, surrounded by small tiles for type, image, hashtag, heart and share.
Blog, Page illustration, Website
A dark page with six video tiles in two rows, each with a play mark and a small label, filled with sample footage of a calm sea.
Video grid, Custom component, Framer
A dark page with one large video tile in the middle and smaller tiles above and below it, filled with sample footage of a calm sea.
Video ticker, Custom component, Framer
Visit websiterebels.tech