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Group Project

Augma

Unique Wearable Assets for Extended Realities: Augma offers a curated platform of unique digital wearables for extended realities.

Using NFTs, it enables seamless expression and anonymity in virtual spaces, envisioning a future where AR merges with daily life, reshaping identity and self-expression.

Selfie from the Spark AR prototype, taken in a workshop hall: a woman with long blonde hair, the fox mask, here in a pale copper tone, covers her face.

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Year
2023
Project Type
BlockchainNFTGroup Project
Skills
BlenderFigmaIllustratorWebflowSpark ARMetamaskOpensea
Team
Kaitlynn A. HawrankeMiguel SeabraSui Thin Ip
Collaboration
ZHdK University
Duration
2 weeks
My Role
Concept DevelopmentPrototypingBranding DesignProject Management
Still of the exhibition film: a grey faceted mask with magenta eyes in the middle of a mauve ground, above it a magenta mask, a red rose shape and a dark piece with two points.

Short read

My Role

Guided Augma’s development from concept to launch, focusing on creating a user-centered experience. My responsibilities included developing the concept, leading prototyping sessions, defining the visual branding, and managing the project to ensure a cohesive and innovative final product.

Users

Our target user is a digital artist and AR enthusiast looking for platforms with advanced customization, interactive communities, and cutting-edge AR tools for authentic digital expression.

Main Challenge

Our objectives include partnering with Metaverse firms for Augma accessory integration, developing AR Assets for NFT display in Augmented Reality, and collaborating with Augma holders to ensure creators receive royalties.

Our Solution

Augma connects physical and digital identities with customizable AR wearables. Using NFTs, it blends art, technology, and self-expression, redefining traditional boundaries.

Moodboard

With this moodboard, we wanted to convey the Lawpolly reflective mask-type quality we created.

Moodboard picture: close view of clear crystal facets with sharp edges and small rainbow reflections.
Moodboard picture: a person in a black jumper with crossed arms wears a yellow low poly fox mask made of flat faces.
Moodboard picture: three people in black wear grey and black low poly animal masks.
Moodboard picture: a person in a leather jacket wears a low poly tiger mask in orange, white and pale green.

Branding

A colour gradient: magenta in the upper left corner, white in the lower left corner, dark grey on the right.

Colour Scheme

  • #FFFFFF
  • #E6007E
  • #878787
  • #323232

Typeface: Roboto

Creation of 360° NFT Masks

Our accomplishment is the development of a practical AR app showcasing Augma's accessory line. Our journey was driven by 3D proficiency with Blender and Cinema 4D. Dive into our NFT AR mask collection, easily accessible on the blockchain.

Select the Image In order to view it in 360°

  1. 3D render of a crumpled low poly globe in green and blue on a dark reflective surface.
  2. 3D render of a black low poly elephant mask with two long tusks on a dark reflective surface.
  3. 3D render of a dark red low poly fox mask on a dark reflective surface.
  4. 3D render of a teal faceted band on a dark reflective surface.
  5. 3D render of a black low poly mask with a long beak on a dark reflective surface.
  6. 3D render of a stack of teal glass face masks on a dark reflective surface.
  7. 3D render of a red low poly rose on a dark reflective surface.
  8. 3D render of a black faceted mask for mouth and nose on a dark reflective surface.
  9. 3D render of an orange low poly animal head on a dark reflective surface.

Prototyping

We used Spark AR to prototype our app, where you can wear the assets and switch between them.

A phone showing the Spark AR prototype: a selfie of a woman with long blonde hair and glasses in a workshop hall, a black faceted mask covers her mouth and nose.

Each object was converted to an NFT and is available on Opensea.

The full process

Still of the exhibition film: a grey faceted mask with magenta eyes in the middle of a mauve ground, above it a magenta mask, a red rose shape and a dark piece with two points.

Unique Wearable Assets for Extended Realities: Augma offers a curated platform of unique digital wearables for extended realities. Using NFTs, it enables seamless expression and anonymity in virtual spaces, envisioning a future where AR merges with daily life, reshaping identity and self-expression.

Project Type
BlockchainNFTGroup Project
Skills
BlenderFigmaIllustratorWebflowSpark ARMetamaskOpensea
Team
Kaitlynn A. HawrankeMiguel Seabra Sui Thin Ip
Collaboration
ZHdK University
Duration
2 weeks
Screen recording of the Spark AR prototype, 75 seconds, upright. A man in a light shirt sits in front of a window and the assets appear on his face one after the other: the globe, the red rose, the stack of teal masks, the black faceted mask and the teal band across the eyes.

My Role

  • Concept Development
  • Prototyping
  • Branding Design
  • Project Management

Guided Augma’s development from concept to launch, focusing on creating a user-centered experience. My responsibilities included developing the concept, leading prototyping sessions, defining the visual branding, and managing the project to ensure a cohesive and innovative final product.

Main Challenge

Our objectives include partnering with Metaverse firms for Augma accessory integration, developing AR Assets for NFT display in Augmented Reality, and collaborating with Augma holders to ensure creators receive royalties.

Users

Our target user is a digital artist and AR enthusiast looking for platforms with advanced customization, interactive communities, and cutting-edge AR tools for authentic digital expression.

Persona picture: a young woman in a red jacket with sunglasses and goggles on her cap stands in a street lit by blue and red neon signs.
Ava Thompson
Age

28 years old

Education

Bachelor’s in Digital Media

Location

Berlin, Germany

Tech Literate

Advanced

Mention

“I see AR as a canvas without boundaries, where digital wearables can be as fluid as your imagination. Blending the digital and physical worlds creates endless possibilities for self-expression. I want my digital identity to be as unique as my real one.”

Personality

Creative, Futurist, Tech-Savvy, Loves exploring new technologies and connecting with other creators in digital and physical spaces.

Bio

Ava is a digital artist and AR enthusiast from Berlin who pushes the limits of visual storytelling. She blends technology with art to create digital wearables that mirror her eclectic style, viewing AR as a new canvas for personal expression. Ava is passionate about crafting a digital identity as authentic and dynamic as her real one.

Core Needs

• Digital Expression: Looks for platforms to create unique digital wearables beyond standard avatars.

• Interactive Community: Wants to connect with creators and collectors who value digital art.

• Innovation in AR: Seeks tools that enable wearable art to interact dynamically with real-world settings. 

Frustrations

• Limited Tools: Few platforms provide advanced customization for digital wearables.

• Display Challenges: Lacks options to showcase wearables that interact with environments.

• Fragmented Communities: Wants a space that connects creators and collectors for better engagement.

Our Solution

Augma connects physical and digital identities with customizable AR wearables. Using NFTs, it blends art, technology, and self-expression, redefining traditional boundaries.

Road Map

Road map as a timeline with an arrow to the right, in white type. Above the line: Logo, with the augma wordmark on a rounded square in the magenta to grey gradient. Project Presentation. App Development: developing an in-house AR app to store and display all Augma accessories. Community Building: every Augma holder is going to be able to work with us on further iterations, every contribution is going to be credited and creators will get paid in royalties. Below the line: Concept Development. Web / App in Figma. Web Development: created in Webflow. Partners: by partnering with Metaverse companies we will make our NFTs interoperable between different platforms.

Moodboard

With this moodboard, we wanted to convey the Lawpolly reflective mask-type quality we created.

Moodboard picture: close view of clear crystal facets with sharp edges and small rainbow reflections.
Moodboard picture: a person in a black jumper with crossed arms wears a yellow low poly fox mask made of flat faces.
Moodboard picture: three people in black wear grey and black low poly animal masks.
Moodboard picture: a person in a leather jacket wears a low poly tiger mask in orange, white and pale green.

Typeface: Roboto

Colour Scheme

  • #FFFFFF
  • #E6007E
  • #878787
  • #323232
A young woman with blonde hair wears a white headset with a glowing visor and a red leather jacket. Behind her, people stand in a hall lit by pink and blue neon lines.

Creation of 360° NFT Masks

Our accomplishment is the development of a practical AR app showcasing Augma's accessory line. Our journey was driven by 3D proficiency with Blender and Cinema 4D. Dive into our NFT AR mask collection, easily accessible on the blockchain.

[Select the Image In order to view it in 360°]

3D render of a crumpled low poly sphere in green and blue on a dark reflective surface.
my.spline.design/untitled-d307de294c000cfb09441eb6a454b97e/
3D render of a black low poly elephant mask with two long pale tusks on a dark reflective surface.
my.spline.design/elefant1-e0a43bee567bedc2a354d324da3304b4/
3D render of a dark red low poly fox mask, seen from the side, on a dark reflective surface.
my.spline.design/worldcopycopycopy-c51a0ec80b3b1340a3529043fcde3b5a/
3D render of a teal faceted band, tilted, on a dark reflective surface.
my.spline.design/hollowglass-1cb3fe1179c0f65ac8f1cfdbca8de932/
3D render of a black low poly mask with a long pointed beak and two round eye pieces on a dark reflective surface.
my.spline.design/pestdoc-c36e58b9cbce08d93be33c1948d8e3f1/
3D render of a stack of teal glass face masks on a dark reflective surface.
my.spline.design/mask-f9934d48672ba39398d20e181c900e61/
3D render of a red low poly rose with a glossy surface on a dark reflective surface.
my.spline.design/rose-5c80cb997decace777571099ecf815cf/
3D render of a black faceted mask for mouth and nose on a dark reflective surface.
my.spline.design/spike-226eaa208852dead3cb40dc4c0d5a1b9/
3D render of an orange low poly animal head on a dark reflective surface.
my.spline.design/tiger-cec5629b4ba25cb8d7f089c85408aa68/

Prototyping

Each object was converted to an NFT and is available on Opensea. We used Spark AR to prototype our app, where you can wear the assets and switch between them.

A phone showing the Spark AR prototype: a selfie of a woman with long blonde hair and glasses in a workshop hall, a black faceted mask covers her mouth and nose.
Selfie from the Spark AR prototype in a workshop hall: a woman with long blonde hair, the black mask with a long beak and two round eye pieces covers her face.
Selfie from the Spark AR prototype: the stack of teal glass masks covers the face of the woman with long blonde hair.
Selfie from the Spark AR prototype: the grey elephant mask with long tusks covers the face of the woman with long blonde hair.
Selfie from the Spark AR prototype: the golden low poly animal head covers the face of the woman with long blonde hair.
Selfie from the Spark AR prototype: a copper coloured low poly fox mask covers the face of the woman with long blonde hair.
Selfie from the Spark AR prototype: the teal faceted band sits across the eyes of the woman with long blonde hair, who smiles.
Selfie from the Spark AR prototype: the green and blue globe covers the whole head of the woman with long blonde hair.
Selfie from the Spark AR prototype: the red rose fills the picture in front of the woman's face.